Saturday, June 4, 2011

dunkin donuts

It’s National Donut Day, which, for those of you wondering, is why both Dunkin’ Donuts and Krispy Kreme are trending on Twitter. In this epic battle, I’m going to have to go with Krispy Kreme because you don’t have to purchase a beverage to get your free donut from them today. Also, I’m still bitter that my local Dunkin’ Donuts recently did away with the vanilla kreme-filled donut, which was my favorite, and Krispy Kreme still had theirs the last time I checked. Poll below.

Dunkin’ Donuts has reached agreement with the Rhode Island Convention Center Authority to extend its naming rights to the Dunkin’ Donuts Center for another 10 years. The two sides announced the $5-million deal Friday.

The agreement covers a period starting May 1, 2011, when the previous contract expired. Under the new deal, Dunkin’ Donuts will pay $425,000 annually for naming rights, sponsorship and advertising for the downtown facility popularly known as The Dunk. The base payment will be tied to the Consumer Price Index, so it will almost certainly be higher in later years, according to Lawrence Lepore, general manager of the Dunkin’ Donuts Center.

In addition to the annual payments, Dunkin’ Donuts will also promote events at the facility through a minimum $75,000 cash sponsorship during each year of the contract.
“On behalf of the Dunkin’ Donuts franchisees here in Rhode Island and Southeastern Massachusetts, we are proud to lend our name to the number one entertainment venue in Southern New England,” Todd Wallace, field marketing manager of Dunkin’ Brands, said in a statement.

“Dunkin’ Donuts is a true partner in every sense of the word. The organization has stood by our side before, during and after the renovations to the Dungkin’ Donuts Center, as well as through a difficult economy and we are grateful to their steadfast commitment,” said David A. Duffy, chairman of the Rhode Island Convention Center Authority.

The contract was agreed to about three months ago, but the deal wasn’t officially announced until now because it took time for Dunkin’ Donuts’ corporate headquarters to sign off on it, said Lepore.
The total dollar value of the contract is the same as the previous one. There is a difference in how advertising value is calculated. Dunkin’ Donuts also asked for an outside contractor to measure how much exposure it is getting from sponsoring The Dunk.

Under the old contract, Dunkin’ Donuts had right of first refusal on renewing its sponsorship and naming rights, so no competing bids were sought. Lepore said that for the sake of continuity and name recognition, it made sense to extend the contract with Dunkin’ Donuts rather than bringing in another sponsor.
“In the long term, the best thing is to try to retain the one that you have,” he said.

source :, 


Post a Comment